‘WHAT THE FLYING FISH?!’ ADRIAN DE SA GARCES DIRECTS AN AD WITHIN AN AD WITHIN AN AD WITHIN AN AD WITHIN AN AD WITHIN AN AD
Egg Films’ Adrian de sa Garces collaborated with the creative team at Joe Public United to create a fantastically meta piece of self-aware advertising. Realism ignored, this is a Russian nesting doll of beautifully crafted and styled slices of Flying Fish ads…showing people watching a Flying Fish ad. ‘What the Flying Fish’ indeed.
For Momentum’s latest spot, Director Lebogang Rasethaba from Egg Films collaborated with The Brave Group to introduce the concept of ‘The Science of Safety’ by taking an intimate look at Springbok rugby player Cheslin Kolbe’s subconscious.
Zweletu’s collaboration with Ogilvy Cape Town resulted in a beautifully crafted and impactful film that supports a worthy initiative by Carling Black Label. ‘A Class of its Own’ honours a group of Champions with gold inside who are going back to school to get their Matric.
Along with the team from VMLY&R Johannesburg, Kyle Lewis created a new fashion film that puts fashion and art into a new sphere. Deeply rooted in creativity and self-expression, this 90” film gives you all the ‘feels’.