Nike ad, directed by Kyle Lewis


Having made his name as one of South Africa’s most acclaimed music video directors, Kyle Lewis transitioned seamlessly into advertising, where his instinct and flair for African youth culture has been in demand with everyone from Absolut and BMW to Nike and Volkswagen.

Recent advertising accolades include a Gold Loerie, Silver Bookmark and Apex awards, and eight features on Shots in just over two years – the most of any South African director during this time.

In Africa, Kyle is represented by Egg Films for ads and by Arcade Content¬†for brand films and music videos. He’s also represented by London Alley in the UK and USA.