ROOTED | CINEMATIC | TRANSCENDENT
Imraan has blazed a trail through the worlds of advertising, art and activism. He fits in no box we can think of, yet his finger is always exactly on the pulse. Grassroots cultural relevance meets deep cinematic excellence.
: : Collaborations with Castle Milk Stout, Highsnobiety, Nike and more
: : Winner at Young Guns 20
The Low Down
: : Imraan is represented by Egg Films
Overflowing with heartfelt nostalgia, Imraan’s latest commercial, a collaboration with Accenture Song for TymeBank, perfectly captures those quintessential South African moments that resonate with us all. Notably, this commercial marks Imraan’s first direction work officially under the banner of Egg Films. Welcome Imraan!
In less than a year since signing with Egg, Imraan has won at Ciclope, Loeries and Young Guns.
He’s also directed world-class work for Nike, McDonalds, Sampa The Great, Paramount and Valenture Institute.
Castle Milk Stout and Joe Public United invited Egg to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian. Shot in the Eastern and Northern Cape, this short film tracks the journey of re-discovering our heritage in hopes of preserving our culture for future generations.