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The latest comedic campaign from Adrian De Sa Garces and Joe Public for Chicken Licken is ‘Unbelievable. But True.’
Suspend all disbelief in the latest campaign from the Joe Public creative team Gareth O’Callaghan, Cameron Fraser, ECD Assaf Levy and Egg Films’ director Adrian. These three ‘unbelievable’ spots are packed with comedic flavour and feature absurd twists and surreal turns that all seem utterly underwhelming to the cast of quirky characters. The only thing that elicits any emotion out of them is of course the new Easy Bucks deal from Chicken Licken.
IMRAAN CHRISTIAN IS OFF TO A ROARING START
In less than a year since signing with Egg, Imraan has won at Ciclope, Loeries and Young Guns.
He’s also directed world-class work for Nike, McDonalds, Sampa The Great, Paramount and Valenture Institute.
‘WHAT THE FLYING FISH?!’ ADRIAN DE SA GARCES DIRECTS AN AD WITHIN AN AD WITHIN AN AD WITHIN AN AD WITHIN AN AD WITHIN AN AD
Egg Films’ Adrian de sa Garces collaborated with the creative team at Joe Public United to create a fantastically meta piece of self-aware advertising. Realism ignored, this is a Russian nesting doll of beautifully crafted and styled slices of Flying Fish ads…showing people watching a Flying Fish ad. ‘What the Flying Fish’ indeed.
LEBOGANG RASETHABA DIRECTS EMOTIONALLY EVOCATIVE SPOT FOR MOMENTUM
For Momentum’s latest spot, Director Lebogang Rasethaba from Egg Films collaborated with The Brave Group to introduce the concept of ‘The Science of Safety’ by taking an intimate look at Springbok rugby player Cheslin Kolbe’s subconscious.
CASTLE MILK STOUT’S “LAST STORIES OF CULTURE”
Castle Milk Stout and Joe Public United invited Egg to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian. Shot in the Eastern and Northern Cape, this short film tracks the journey of re-discovering our heritage in hopes of preserving our culture for future generations.
DIRECTOR ZWELETHU RADEBE DIRECTS CARLING BLACK LABEL’S ‘CLASS OF ITS OWN’
Zweletu’s collaboration with Ogilvy Cape Town resulted in a beautifully crafted and impactful film that supports a worthy initiative by Carling Black Label. ‘A Class of its Own’ honours a group of Champions with gold inside who are going back to school to get their Matric.
KYLE LEWIS’ NEW FILM – MADE TO CREATE X QHAWE
Along with the team from VMLY&R Johannesburg, Kyle Lewis created a new fashion film that puts fashion and art into a new sphere. Deeply rooted in creativity and self-expression, this 90” film gives you all the ‘feels’.
