Zwelethu S.Z Radebe

emotive  |  cinematic  |  palpable  |  evocative

Zwelethu S.Z Radebe

Zwelethu spent his youth on a BMX, with an 8mm camcorder making films. After a brief venture as Lance ‘Zulu’ Klusener, filmmaking stuck. He’s been stamping his passport ever since, shooting in nine countries across Africa and Europe.

The Highs

: :  Gold Loerie
: :  Best Foreign Film at Oscar-qualifying LA Shorts Fest
: :  2019 Cannes Lions shortlist
: :  2019 One Show Merit Award
: :  Shots UK Feature
: :  Mail & Guardians 200 Young South Africans

The Low Down

: :  Zwelethu is represented by Egg Films for commercials and films.

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Zwelethu S.Z Radebe directs Vicks Where Joy Lives for Publicis, Singapore

Zwelethu S.Z Radebe directs Vicks Where Joy Lives for Publicis, Singapore

The brief was to tell the true-life story of an orphan who loses everything and becomes a father to the fatherless. It’s rare to find stories such as this being told in conventional advertising and we really wanted the work not to feel traditional, rather we wanted it to have a motion picture texture in each and every detail.

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