fresh | re-imagination of culture
Obsessed with the pulse of South Africa, Lebo’s work reflects intimate stories of his generation. Sometimes thought-provoking, sometimes disarming, always culturally relevant. Oh, and he’s also fluent in Mandarin and is the best dresser in the office.
: : Creative Circle Ad of the Year
: : Screening at TED Global 2017
: : Features on Highsnobiety, i-D, Nowness and Vice
: : Nominated for ‘Best African Video’ at the All Africa Music Awards 2018
The Low Down
: : Lebogang is a shareholder in Egg Films & Arcade Content where he is represented for commercials, brand films, music videos and documentaries. He has represented in the USA by London Alley.
For Momentum’s latest spot, Director Lebogang Rasethaba from Egg Films collaborated with The Brave Group to introduce the concept of ‘The Science of Safety’ by taking an intimate look at Springbok rugby player Cheslin Kolbe’s subconscious.
Egg Films’s Lebogang directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jägermeister’s ‘Be the Meister’. The epic campaign features some of the most prominent ‘Meisters’ who all have one thing in common, they master their craft with passion and truth.
Lebogang Rasethaba & M&C Saatchi Abel reimagine fashion with ‘Impress Yourself’ campaign for Superbalist
Lebogang joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within.