'Battle Force JHB' Nike ad :: Lebogang Rasethaba (Egg Films)

Lebogang Rasethaba :: brand film director :: Arcade Content


Lebogang Rasethaba grew up in South Africa, spent five years in China completing his master’s in film studies, and returned to his mother continent with a remarkable skill set and a handy fluency in Mandarin.

Since then, Lebogang has made his mark on South African advertising, winning Creative Circle Ad of the Year, working with a spread of international brands, and featuring on sites like Highsnobiety, i-D, Nowness and Vice.

Lebogang has also directed four documentaries: The People Vs Patriarchy, The People Vs The Rainbow Nation, Future Sound of Mzansi, and Prisoner 46764: The Untold Legacy of Andrew Mlangeni. This documentary work adds a sense of realism to his commercials.

Lebogang is represented by Egg Films for commercials and Arcade Content for brand films. He’s also represented in the UK & USA by London Alley.