Lebogang Rasethaba
fresh | re-imagination of culture
Lebogang Rasethaba
Obsessed with the pulse of South Africa, Lebo’s work reflects intimate stories of his generation. Sometimes thought-provoking, sometimes disarming, always culturally relevant. Oh, and he’s also fluent in Mandarin and is the best dresser in the office.
The Highs
: : Wins Emmy for his direction on the Apple TV+ docu-series ‘Home’
: : Creative Circle Ad of the Year
: : Screening at TED Global
: : Features on Highsnobiety, i-D, Nowness and Vice
: : Nominated for ‘Best African Video’ at the All Africa Music Awards
The Low Down
: : Lebogang is a shareholder in Egg Films where he is represented for commercials, brand films, music videos and documentaries.
long form and music video reel
featured
Lebogang Rasethaba & M&C Saatchi Abel reimagine fashion with ‘Impress Yourself’ campaign for Superbalist
Lebogang joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within.
