Superbalist Feature

Lebogang Rasethaba & M&C Saatchi Abel reimagine fashion with ‘Impress Yourself’ campaign for Superbalist

Arcade  |  26 october 2020

Lebogang joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within.

The creative team at M&C Saatchi Abel tasked Lebo to direct a campaign that would tap into people’s inner narrative about their sense of self-worth. Lebo and the team bring a strong and distinctive visual edge to this campaign, while simultaneously letting the internal dialogue of the performers take centre stage.

Check out Lebogang’s showreel or contact Julia Schnurr at Egg Films for more info.