Lebogang Rasethaba & M&C Saatchi Abel reimagine fashion with ‘Impress Yourself’ campaign for Superbalist
Arcade | 26 october 2020
Lebogang joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within.
The creative team at M&C Saatchi Abel tasked Lebo to direct a campaign that would tap into people’s inner narrative about their sense of self-worth. Lebo and the team bring a strong and distinctive visual edge to this campaign, while simultaneously letting the internal dialogue of the performers take centre stage.