Lebogang Rasethaba
fresh | re-imagination of culture
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Lebogang Rasethaba
Obsessed with the pulse of South Africa, Lebo’s work reflects intimate stories of his generation. Sometimes thought-provoking, sometimes disarming, always culturally relevant. Oh, and he’s also fluent in Mandarin and is the best dresser in the office.
The Highs
: : Wins Emmy for his direction on the Apple TV+ docu-series ‘Home’
: : Creative Circle Ad of the Year
: : Screening at TED Global
: : Features on Highsnobiety, i-D, Nowness and Vice
: : Nominated for ‘Best African Video’ at the All Africa Music Awards
The Low Down
: : Lebogang is a shareholder in Egg Films where he is represented for commercials, brand films, music videos and documentaries.
Content and music video reel
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Simba x KFC: A Tale of crunchy collaboration unveiled in epic new campaign directed by Lebogang Rasethaba for M&C Saatchi Abel
Egg Films’ director Lebogang Rasethaba delivers an epic blend of humour and mystery in the latest campaign for Simba x KFC, brought to life by agency M&C Saatchi Abel. The campaign, which includes two commercials titled ‘Happy Mistake’ and ‘Mission Flavour’, introduces Simba’s latest chip flavour, KFC’s iconic Original Recipe.
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Egg Films’ director Lebogang Rasethaba wins Emmy Award
Egg Films’ very own director and partner, Lebogang Rasethaba, has won his very own Daytime Emmy! Lebogang’s direction on the Apple TV+ docu-series ‘Home’, demonstrates his intimate, thought-provoking, and culturally relevant storytelling. ‘Home’ showcases some of the world’s most remarkable homes and the brilliant minds behind them.
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LEBOGANG RASETHABA BRINGS RELATIVES, STRANGERS, AND RELATIVE STRANGERS TOGETHER IN THE NEW NANDO’S ADVERT
Haibo! ‘Family Imposter,’ the new ad campaign directed by Lebogang Rasethaba for M&C Saatchi Abel, hilariously captures how far people will go to get their hands on a piece of Nando’s chicken.