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Zwelethu Radebe directs MTN’s latest campaign: A South African story of connection and belonging
Zwelethu Radebe brings a classic touch of storytelling and cinematic craft to MTN’s latest commercial. Collaborating with M&C Saatchi Abel, he directs ‘Cheeseboy’ against the breathtaking backdrop of KwaZulu-Natal’s rural landscapes, capturing a truly South African saying. It’s captivating, it’s funny, it’s visually striking, it’s Zweli.

Director Kyle Lewis teams up with Accenture Song for a visually bold Doritos spot
Egg Films’ director Kyle Lewis has teamed up with Accenture Song on the new commercial for Doritos – a bold blend of comedy, colour, and South African swagger. Titled ‘For the Bold in Everyone,’ the spot is a visually striking and surreal ode to those who dare to be different.

Sidelsky joins the flock
Egg Films has signed Canadian-based director Marc Sidelsky, bringing his cinematic style and subversive humor to South Africa. Known for his deadpan, bone-dry wit, Marc now has a creative home for his bold storytelling at Egg Films, where he’ll be available for local agency work.

Imraan Christian brings the moves in latest commercial for Publicis and Extreme
Egg Films’ director Imraan Christian, alongside the team at Publicis, has brought everyone’s moves to the screen in a heartfelt ode to dance. This commercial captures the infectious power of dance, exploring a diverse group of people and their personal stories as they express their authentic selves with pure, unrestrained energy.

Simba x KFC: A Tale of crunchy collaboration unveiled in epic new campaign directed by Lebogang Rasethaba for M&C Saatchi Abel
Egg Films’ director Lebogang Rasethaba delivers an epic blend of humour and mystery in the latest campaign for Simba x KFC, brought to life by agency M&C Saatchi Abel. The campaign, which includes two commercials titled ‘Happy Mistake’ and ‘Mission Flavour’, introduces Simba’s latest chip flavour, KFC’s iconic Original Recipe.

Momentum’s latest film by director Imraan Christian and The Odd Number is a poignant tribute to Women’s empowerment
‘She Owns Her Success’ is the new commercial for Momentum directed by Egg Films’ Imraan Christian in collaboration with the creative agency, The Odd Number. This film is a powerful tribute to women who refuse to be confined by societal expectations and choose to define their own success.

Egg Films’ Director Zwelethu Radebe crafts moving new commercial for Private Property and Machine_
Step into a world where every space holds the potential to tell a unique story – yours. In a beautifully crafted commercial for Private Property, director Zwelethu Radebe from Egg Films, in collaboration with the agency Machine_, brings to life the idea that an empty space is just a story waiting to begin.

Egg Films’ director Lebogang Rasethaba wins Emmy Award
Egg Films’ very own director and partner, Lebogang Rasethaba, has won his very own Daytime Emmy! Lebogang’s direction on the Apple TV+ docu-series ‘Home’, demonstrates his intimate, thought-provoking, and culturally relevant storytelling. ‘Home’ showcases some of the world’s most remarkable homes and the brilliant minds behind them.

LEBOGANG RASETHABA BRINGS RELATIVES, STRANGERS, AND RELATIVE STRANGERS TOGETHER IN THE NEW NANDO’S ADVERT
Haibo! ‘Family Imposter,’ the new ad campaign directed by Lebogang Rasethaba for M&C Saatchi Abel, hilariously captures how far people will go to get their hands on a piece of Nando’s chicken.