Egg Films’ Director Zwelethu Radebe crafts moving new commercial for Private Property and Machine_

Egg Films  |  29 august 2024

Step into a world where every space holds the potential to tell a unique story – yours. In a beautifully crafted commercial for Private Property, director Zwelethu Radebe from Egg Films, in collaboration with the agency Machine_, brings to life the idea that an empty space is just a story waiting to begin.

This commercial ‘We Have a Space for You’ goes beyond showcasing properties and captures how these spaces become the backdrop to life’s most meaningful moments. Zwelethu, known for creating work that resonates on a human level, considered every element – from the colour of the walls and the texture of the floors to the sound of a room and the breeze through the doors. These details capture the essence of what makes each space in a home uniquely yours.

The film’s narrative captures how everyone needs a space. A space to call their own. Whether it’s a first home, a dream property, or a new office, these spaces are where people realise their dreams, share life’s moments and make lasting memories. In this way, relationships and spaces are closely connected, with each space holding the potential to shape and be shaped by the lives it shelters.

‘Collaborating with the Machine_ team was a truly special experience. Each stage of the process, from pre-production meetings to wardrobe calls, felt like cultivating something personal, akin to creating with your own family,’ says Zwelethu.

Check out Zwelethu’s showreel or contact kerry@eggfilms.tv / colin@eggfilms.tv at Egg Films for more info.

Credits:

Chief Executive Officer: Theo Mseka
Chief Brand and Marketing Officer: Samantha Swanepoel
Marketing and Communications Manager: Jacqui Janse van Rensburg
Performance Marketing Manager: Charlette Soogrin
Social Media Manager: Carla Boks

Agency: Machine
Location: Cape Town, South Africa
Executive Creative Officer: Jabulani Sigege
Creative Director: Roderick Laka
Senior Copywriter: Mahlatse Moetlo
Business Director: Muneeb Davids
Agency Producer: Bukiwe Menziwa

Production Company: Egg Films
Director: Zwelethu Radebe
Director of Photography: Jason Prins
Art Director: Julie Bonnet
Stylist: Samantha Constable
Producer: Kerry Hosford
Executive Producer: Colin Howard

Post Production Company: Post Modern, Johannesburg
Editor: William Kalmer
Grade: Terry Simpson
Online: Marco Raposo de Barbosa

Music Composition: Chris Laco – TigerFight
Sound Design: Chris Laco – TigerFight