Imraan Christian brings the moves in latest commercial for Publicis and Extreme
Egg Films | 29 september 2024
Egg Films’ director Imraan Christian, alongside the team at Publicis, has brought everyone’s moves to the screen in a heartfelt ode to dance. This commercial captures the infectious power of dance, exploring a diverse group of people and their personal stories as they express their authentic selves with pure, unrestrained energy.
Imraan says, “This film is all about celebrating what dance means to each individual. My approach was to highlight the beauty and strengths of each character, treating their stories with empathy and respect. Working with the team at Publicis was an honour; their insights were invaluable in shaping this authentic and emotive narrative. We set out to create beautiful, heartfelt storytelling, and I truly believe we achieved that.”
Imraan uses dance as a powerful emotional expression that brings depth and dimension to the South African people he celebrates. Sweeping camera movements, beautifully considered compositions and a rich tonality and palette elevate the rhythm of the commercial, offering a love letter to the energy and spirit of Mzansi.
Check out Imraan’s showreel or contact kerry@eggfilms.tv for more info.
Credits:
Client: Heineken Beverages
Category Head: Maija-Liina Hansen Chipps
Marketing Manager: Mathew Walton
Senior Brand Manager: Nicole Hewitt
Brand Manager: Chante Neumann
Assistant Brand Manager: Slate Solomons
Agency: Publicis
Exec. Creative Director: Dylan Davies
Senior Art Director: Jan van Biljon
Copywriter: Trevor Sacks
Exec Producer: Nicky Furno
Ground Account Director: Samantha Denman
Account Director: Vuyisa Ndleleni
Prod Co: Egg Films
Director: Imraan Christian
Exec Producer: Colin Howard
Producer: Vjorn Tucker
PM: Megan Hedenskog
DOP: Adam Bentel
Art Director: Claire Gritten
Post: Strangelove
Editor: Shelby Ncube
Grade: Nic Apostoli
Online: Darian Dawood
Music and Final Mix: Pressure Cooker Studios
