
‘What the Flying Fish?!’ Adrian de sa Garces directs an ad within an ad within an ad within an ad within an ad within an ad
egg films | 24 March 2022
Signed off by a creative and bold client and conceptualised by Joe Public United, Creative Director Claudi Potter weighed in on the collaboration: ‘When we briefed out this job, we knew it was an ambitious board. Performances were important, but then there was this huge technical undertaking with teaching pigeons to talk, creating inner Jozi in 2050, and stitching together different soundtracks and scenes seamlessly. But Adrian was just like: “Cool, cool, cool, cool…” It was a big, very collaborative team working on this, and thanks to Adrian’s attention to detail and craft throughout the process, this ad-within-an-ad-within-an-ad-within-an-ad really came together.’
Judge for yourself right here, and check out Adrian’s showreel or contact lisa@eggfilms.tv / colin@eggfilms.tv for more info.