ONE SOURCE MOST NOMINATED AT BOOKMARKS
Native VML’s One Source campaign for Absolut with Khuli Chana has a whopping 14 nominations – the most of any campaign – at the 2017 Bookmarks, South Africa’s premier digital awards.
Egg Films’ Sunu directed the campaign’s central music video and the short documentaries that supported it, which are up for seven Bookmarks in the Branded Content and Online Video – Craft categories.
“It’s exciting to see a music campaign emerge as the most nominated this year,” says Colin Howard, Arcade and Egg Films’ managing director. “One Source was also recently nominated for a Metro FM Award for Best Music Video, so it’s good to see we’re finding the balance in making work that rewards both the clients’ investment and the fans’ time. Congrats to Native VML for thinking outside the box and embracing new mediums like this.”