BEST EVER CANNES LIONS FOR EGG
Egg Films’ directors took home one Grand Prix, one Gold, two Silvers, and six Bronzes at Cannes Lions International Festival of Creativity, the world’s most prestigious advertising awards. This was the best-ever performance by a South African production company, at least in recorded history.
Sunu wins Gold, two Silvers and Bronze
Sunu took home Gold, two Silvers and Bronze in the Entertainment, Entertainment for Music and Media categories.
Sunu won for directing the music videos and brand films for One Source, Native VML’s campaign for Absolut starring Khuli Chana, Sarkodie, Victoria Kimani and other African musicians.
Terence Neale becomes first SA director to win Grand Prix
Terence Neale became the first South African director ever to win a Grand Prix at Cannes. Terence won in the Entertainment for Music category for adidas Originals Original Is Never Finished, largely shot in South Africa for New York agency Johannes Leonardo with RSA Films, starring the likes of Snoop Dogg, basketball star Kareem Abdul-Jabbar and artist Petra Collins. Original Is Never Finished also picked up Bronze in the Entertainment category and three Bronze Film Crafts for Direction, Production Design and Cinematography.
Terence also won a Bronze in Creative Effectiveness for his previous adidas Originals commercial, Your Future Is Not Mine, also with Johannes Leonardo and RSA Films. Last year, Your Future Is Not Mine won Gold for music, so 2017 is the second year in a row Terence has won top prizes at Cannes.
Record third Young Director Award for Dan Mace
Egg Films’ Dan Mace also won his third Young Director Award in two years at Cannes – another South African record.
Dan won Silver in the Broadcast category for the Here’s To The Us In Every Tusker ad he directed in Kenya with Groundglass for Net#work BBDO. Dan was the only winner from Africa in the category. He was also shortlisted in the Changing The World Frame By Frame category for Tusker Flag 42.
Last year, Dan won two Young Director Award Silvers: for Gift in the Short Film category and The Bomb Sniffing Rats Saving Lives in Mozambique in the Changing The World Frame By Frame category.
Kyle Lewis shortlisted
Egg Films’ Kyle Lewis had his first Cannes Lions Entertainment shortlist for 011Beats, his Volkswagen campaign with Kwesta and Dabone for Ogilvy Cape Town, produced with Egg’s sister company, Arcade Content.
Egg Films on the mainstage
Both Original Is Never Finished and One Source were presented as case studies on the mainstage during Cannes Lions – an honour in itself, considering other speakers included the likes of Facebook’s Sheryl Sandberg, Nobel Peace Prize winner Juan Manuel Santos, and stars like A$AP Rocky, Steven Gerrard and Halle Berry.