With a graphic design degree and a decorated career in the local and international advertising world under his belt, Slim made the leap to directing commercials. He has a strong visual signature, often employing unique solutions to technically complicated boards. His engaging performance pieces – that range from the heartfelt to the peculiar – make for a rather rounded body of work for a diverse assortment of clients, including Garmin, Virgin, Amstel, Audi and Sasol. Slim feels especially at home experimenting with established genres, specifically filmic and stylistic elements within the boundaries of advertising. True to his conceptual beginnings, Slim believes the concept should always dictate the style of the commercial.